On My Shelf: This is Marketing by Seth Godin

I believe the right book can open doors in your mind you didn’t even know were there. The best ones not only teach you something new but change how you see your work and yourself. This next pick did exactly that for me.

Today’s recommendation: This is Marketing by Seth Godin

If you’ve ever said, “I’m just not good at marketing,” start here. Seth Godin is the king of modern marketing, and this book breaks it down in a way that’s powerful and clear. You don’t need to be flashy or loud to market well… but you do need to understand how people think.

It’s a masterclass in connecting with your audience without the fluff.